Datacolor, a provider of colour management solutions, debuted the Datacolor ColorReader EZ portable tool as the latest addition to the company’s ColorReader family of products, which includes ColorReader and ColorReader Pro.
Now included in the tool’s colour inventory is Savage Universal’s full line of 55 seamless paper backdrop colours for users to match and coordinate background selection easier than ever before. This addition benefits photographers, set designers and stylists when planning photo shoots and creative sets. Colour theory is a significant consideration for these users, and the ability to quickly and easily find matching accessories, wardrobe or props to a backdrop colour (or vice versa) is an important step in their workflow. Photographers will also find it specifically useful for matching client brand colours to backgrounds for company headshots, interviews or commercials.
As Savage seamless paper is recognized as the photo industry standard for professional backgrounds, its integration into this colour planning tool will serve photographers, videographers and set stylists well.
Not only does the ColorReader device and phone application match colour values, it also provides an abundance of coordinating colour recommendations like complementary, triad, analogous and monochromatic schemes.